What are the important category roles in Category Management?
In category planning process, category roles are all about making choices and prioritizing one category over another. They have significant implications on how the category plan has been implemented and therefore, defining category roles is a critical phase of the...
5 Months Into Your Zero Based Budget – Is It Working?
When companies were preparing their budgets last Fall visibility was still limited with no vaccines rolled out yet. We were on the verge of a second wave of the pandemic so many companies opted for budgeting as if they knew nothing. They basically started from scratch...ValQ is now PBI Certified
