by Pratik Wanare | Jun 21, 2021 | Category Planning, Sales & Operations
As the modern-day businesses are becoming more competitive, the needs and expectations from customers are increasing day by day. While satisfying dynamic customer requirements and improving overall category management, businesses are confronting several challenges. In...
by Pratik Wanare | Jun 9, 2021 | Category Planning, Sales & Operations
In category planning process, category roles are all about making choices and prioritizing one category over another. They have significant implications on how the category plan has been implemented and therefore, defining category roles is a critical phase of the...
by Pratik Wanare | May 17, 2021 | Category Planning, Sales & Operations
Category planning is the process of managing retail business that merchandise category outputs rather than the contribution of individual brands or models. The category planning process typically consists of eight steps which provide a systematic approach to utilize...
by Pratik Wanare | Apr 28, 2021 | Category Planning, Sales & Operations
Category Planning (also referred to as Category Management) is a retailing and purchasing concept. Primarily, it involves in breaking down the range of products into discrete groups of similar or related products. These groups are known as product categories. ...
