This blog focuses on some common challenges faced by category planning professionals and ways to overcome them, thus improving overall category management.
Category roles have significant implications on how the category plan has been implemented and therefore, defining them is a critical phase in the process.
Category planning is the process of managing retail business that merchandise category outputs rather than the contribution of individual brands or models. Learn more about the process in this blog.
The ultimate goal of Category Planning is to obtain long-term improvements in the efficiencies of retailers which leads to increased sales, improved shopping environment and overall customer satisfaction.