FMCG Product P&L

Industry: FMCG/CPG

Use Case: Product P&L

A FMCG firm wants to analyze impact of promotions on retailer contribution margins.

The model assumes one retailer, one product group and a single promotional price for simplicity.

Note: This is a mini-scenario built using Microsoft Power BI for product demonstration purposes; ValQ allows you to model scenarios involving thousands of parameters/KPIs.