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FMCG Product P&L

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Industry: FMCG/CPG

Use Case: Product P&L

A FMCG firm wants to analyze impact of promotions on retailer contribution margins.

The model assumes one retailer, one product group and a single promotional price for simplicity.

 

Note: This is a mini-scenario being built using Microsoft Power BI for product demonstration purposes; ValQ allows you to model scenarios involving hundreds of parameters/KPIs.

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ValQ empowers analysts, executives and decision-makers across departments and functions. Model any business scenario in minutes, build complex business plans, what-if simulations, create & compare budgets, forecasts and scenarios – all within Microsoft Power BI. The product is developed by Lumel Technologies (formerly Visual BI), which has a decade of experience in building add-on solutions on top of BI platforms (SAP BI and Power BI) with our suite of innovative products such as xViz, Inforiver and BI Hub.

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