FMCG Product P&L
Industry: FMCG/CPG
Use Case: Product P&L
A FMCG firm wants to analyze impact of promotions on retailer contribution margins.
The model assumes one retailer, one product group and a single promotional price for simplicity.
Note: This is a mini-scenario built using Microsoft Power BI for product demonstration purposes; ValQ allows you to model scenarios involving thousands of parameters/KPIs.
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