New Market Entry

Industry: Manufacturing / Hospitality

Use Case: New Market Entry

The CEO of a plastics manufacturing and bottling company wants to expand into the hospitality and leisure space. Specifically, she wants to supply to local hotel chains with bottled toiletries like shampoos, conditioners, body wash, and lotions. The firm needs to determine the market size and profitability. A profit margin of 25% is considered attractive.

Note: This is a mini-scenario built using Microsoft Power BI for product demonstration purposes; ValQ allows you to model scenarios involving thousands of parameters/KPIs.